Shinola in GQ magazine

Shinola's two page spread in GQ - Photo by Frank Nemecek

I was flipping through this month's issue of GQ over lunch when I noticed that the folks at Shinola have a two page advertising spread in it. The company is located several miles outside of the Warrendale neighborhood in Midtown, but they have embraced Detroit in their marketing efforts more than almost any other company around. (They don't have a Super Bowl ad yet, but give them time.)

Still, it makes me quite happy to see a company like Shinola moving more and more onto the national stage; taking Detroit with them as part of their marketing effort. I look forward to seeing what they do next.